Why Is The Converse Logo On The Inside Of The Shoe?

Converse’s inside logo placement is essentially a fashion statement for being different from the rest. After all, the word “converse” doesn’t just mean having a good tongue wag. The term is also used to mean “show the other side,” the “opposite,” or “reverse.” The word “conversely” is routinely used in academia before a rebuttal is unleashed. Thus, the logo is placed counter to expectations.